Balancing Brazil’s Forests: Preserving Virgin Forests (and getting paid to do it)

Near the end of the video we learn that forest owners are able to resist deforestation and still create an income stream for their families.

Creating an economic incentive to preserve forests for future generations by selling carbon offset credits works much better than old-fashioned guilt or appealing to the farmers “higher instincts”. Carbon offset credits are a little understood financial mechanism that gives land owners a substantial financial incentive to “do the right thing”.

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